Account Manager in Affiliate Marketing: How to explain your job

Explaining what you do for work can be challenging, especially if your job involves a lot of jargon or concepts that aren’t well-known outside your field. If you’re an Account Manager in Affiliate Marketing at Traffic Company (or any company in Affiliate Marketing), you might find yourself in this situation often. Your friends and family might nod along politely when you tell them about your job, but deep down, they probably have no idea what you actually do all day. 

So how do you break it down for them in a way that makes sense? Let’s take a 3-step approach to explaining your role as an Account Manager at Traffic Company in Affiliate Marketing.

Step 1: Start with the basics

Begin by explaining what affiliate marketing is in simple terms. For example:

“Affiliate marketing is like a recommendation system on the internet. When a company wants to sell a product, they partner with websites or influencers (called affiliates) who will promote their product to their audience. If someone buys the product through the affiliate's link, the affiliate earns a small commission. It’s like how a real estate agent earns a commission for selling a house, but online.”

This analogy helps ground your explanation in something familiar and shows the basic mechanics of how affiliate marketing works, particularly in the context of a company like Traffic Company.

Step 2: Explain the role of an Account Manager

Once they understand the concept of affiliate marketing, you can move on to explaining your role at (for example) Traffic Company. 

“As an Account Manager in affiliate marketing at Traffic Company, my job is to manage the relationships between the company I work for (let’s call them the 'brand') and the affiliates who promote our products. Think of me as a matchmaker or a coach. I find the right people (affiliates) to promote our products, make sure they have everything they need to do a great job, and help solve any problems that come up along the way.”

You can add: “I also track how well their promotions are doing. If an affiliate is doing a great job, I help them keep going. If they need help improving, I guide them on how to perform better. In the end, my goal is to help both the company and the affiliate make money.”

“Being an Account Manager at Traffic Company means I need to be good at communicating, negotiating, and understanding data. I spend a lot of time talking to people, building relationships, and figuring out what’s working and what’s not. I use numbers and reports to track sales, so I can suggest changes to improve performance.”

By highlighting these skills, you help them see that your job isn’t just about talking to people online but involves strategic thinking and problem-solving.

Step 3: Give real-life examples

People often understand better through examples. You might say:

“Let’s say Traffic Company works with an online platform that offers exclusive video content, like tutorials or entertainment videos. I might work with a popular YouTuber who shares our content with their audience. If their followers subscribe to the platform through the YouTuber's (affiliate) link, both the YouTuber and Traffic Company earn money. I make sure the YouTuber has all the information they need, like unique subscription codes or promotion material to help them effectively promote the content.”

This example can help paint a clearer picture of your daily responsibilities and how affiliate marketing works in practice. Of course, these products can be anything from access to online content and videos to antivirus programs and games, where users can subscribe through the affiliate's promotion. 

Conclusion

So the next time someone asks, “What do you do for work?” you can skip the jargon and give them a simple, fun explanation. Whether you're playing matchmaker or helping track performance with ninja-like precision, being an Account Manager in Affiliate Marketing is all about relationships, strategy, and making things happen behind the scenes.

Are you excited after reading this? Make sure to check our open vacancies and see how you can be part of the dynamic world of affiliate marketing at Traffic Company!